London fashion designer Daniel W Fletcher has collaborated with knitwear brand Sheep Inc to launch a range of limited edition beanies which feature the message 'Be Well', and will donate 100% of the profits to mental health charity Be Well Collective, founded by British model Sarah Ann Macklin.

The collaboration draws on both brands' 'shared desire for driving change in an industry that has, for too long, relied upon toxic systemic practices', and Sheep Inc took to social media to announce the launch, posting 'In keeping with Daniel’s deeply personal work that explores his thoughts on current affairs and social issues, we saw this collaboration as an opportunity to design a piece that had a positive influence on the planet and the people wearing them'.